AWARDS:
Red Dot Award 2015 for Table Top Stories by Cervera.
Silver in Pentawards 2014 for Table Top Stories by Cervera.
2 Silver in Art Director’s Club for the IKEA Catalog 2013.
Gold in Swedish Design Award 2011 for Bukowskis.
Gold in Swedish Design Award 2008 for ICA I love eco.
Silver in Pentawards 2008 for Vika.
Bronze in Pentawards 2008 for ICA I love eco.

PREVIOUS WORK:
Tutor and Lecturer, Berghs School of Communication, 2011-
Since 2011 I have been teaching in Graphic Design, mainly in packaging design and identity. I am also a tutor for Graphic Design students.

Wink Design 2015-2017 (20 MONTHS)
Started my own design agency, Wink design together with an old colleague. Based in Höganäs, Skåne working with clients within brand identity, communication and design. Some of our clients were Kulla GO, 3etage, Hotel Rusthållargården, Svenska Islandshästförbundet, Ballroom Blitzz and MO Interior.

Pearly Jo, 2015 Stockholm
Was working as a freelancer Creative Director at Acne Digital with SÖS and Arla.

Designkontoret Silver, 2014-2015 (18 MONTHS)
Senior Designer and Team leader for a team of 6 persons. Responsible for ICA, Felix and Cervera.

Pearly Jo, 2012-2013 Singapore
I was working as a freelancing Design Director/Senior Designer in Singapore at all the big design agencies as Jkr, Glassick Brands, Blue Marlin with projects for Tiger Beer, Kirin, Fonterra, Wall’s, Wonderfarm, Australian brands as BONDS and Sheridan. I was doing new packaging design for the oldest butter company in Singapore, SCS. And was helping Hyper Island in Singapore with Advertising, Brochures and inspiration for marketing of their new school. 

Design Bridge, 2012 Singapore
Senior Designer. Was working with projects for Diageo, Maxwell House Coffee, Dulux, Anchor and Citibank.

Jensen Pamp McCann, 2009-2012
Design Director. Was working with the new IKEA catalog for 2013 together with the office in New York. Was doing the new identity for the biggest auction house in Scandinavia, Bukowskis and the design and advertising for Clarion Hotels. Packaging for AXA Cereal company. Packaging for ABBA seafood and lots of more packaging and Brand Identity for companies like Göteborgs kex, KICKS and Lantmännen.

Identity works, 2006-2009
Responsible Designer for Leksandsbröd and Vika. Designer for ICA, responsible for the
I Love Eco-range, and beyond that I did design for at least 100 different ICA products.

Brio, Stockholm/Malmö/Osby, 2006
Freelance position as an Art Director for 6 months, I did the graphical guidelines for their new identity, and at least 50 packaging for their toys, and I also did the design for their baby and toy catalogs.

SRC, Helsingborg 2002-2004
Scandinavian Retail Center, Retail and Advertising Agency. I was working as an
AD-Assistant and as a Graphic Designer for clients like Procordia Food (ORCLA)
and Korvbrödsbagaren.

Mixen, Helsingborg, 2001-2002
Local Newspaper, came out once a week, I was working as a Graphic Designer.

COURSES:
Berghs School of Communication, 2004-2006
Bachelor degree in Graphic Design, Stockholm. The course had 6 weeks of internship,
I was at Identity works where I also got a job after school. 

Berghs School of Communication, 2004
Distance course, Design and Communication for 20 weeks in Stockholm.

Masters of Media, 1998-2000
Qualified Vocational Education of Graphic Design and Project Management in Malmö.
The course had 30 weeks of internship.

About

With over 18+ years of working experience at different design agencies in Sweden and
in Singapore, I'm currently looking for new clients and opportunities under my own Studio, Pearly Jo AB. I am based in Skåne, the south part of Sweden.

As a Creative Director / Creative Coach with a passion for concept development and an eye for details, I love working together with people making good ideas come alive.

CONTACT:
Johanna Karlsson
johanna@pearlyjo.se
+46 703 08 14 83

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