During 2021 and 2022, Kung Markatta has been trough a redesign and update of its identity and its packaging to become even more attractive, as well as strengthen its position as a sustainable number one organic food brand. We have also developed a communication concept based on "the difference is" which was rolled out in Social Media during the spring of 2022. We have also updated the website's landing page.

This is an ongoing project that I am doing together with We are Kind in Malmö and Karin Ericsson, Copywriter at Make it Clap. I’m extremely proud to work with this client and this fantastic team.

Kulla GO is a service for anyone who wants to know more about Kullabygden. A guide for both those planning a visit to the neighborhood and for those who are already in place. Kulla GO brings together the best activities, restaurants and accommodation. Here are also portraits of some of the exciting people who live and work here. Kulla GO is supposed to work inspirational. The service is also aimed at creating new collaborations between companies in the village.

Kulla GO was initiated by Wink design, and produced with help by Creuna and amazing writers and photographers. 

Kulla GO is funded by Leader, which offers EU-funded support for the development of various projects in rural areas. In the project, Höganäs municipality has also played an important and supportive role.

Bukowskis is a venerable auction house, the leading in Scandinavia. Most associated with the classic type auctions of Scandinavian items. But the demand on today’s audience is not necessarily classical art or antique furniture alone. The modern day consumer is looking for unique items available through online auctions, galleries, private collectors or objects by contemporary artists and designers from around the world.

THE ASSIGNMENT:
Bukowskis needed to change to compete with a broader offering in the international nature of auctions, online auctions and private sales to attract future collectors and investors. Jensen Pamp McCann was responsible for modernizing the brand with the challenge to reposition and revitalize Bukowskis. Brand Strategy also aimed to bring together Bukowskis with subsidiary Auktions-kompaniet thus changing its name to Bukowskis Market.

The mission eventually resulted in a new unified visual identity which adapted to keep up the auction’s experience in all interface. The new design helped to clarify Bukowskis’ offers from a graphic design software for the interior design elements and digital media for both Bukowski and Bukoswkis Market.

Rewarded with Gold in the biggest contest for Graphic Design in Sweden, the Swedish Design award (Svenska Designpriset)

Where life stories come together and transform. The table is one of our most obvious and natural gathering places, every day and in every home. It reflects various events and meet- ings. Large and small, everyday and special stories about life. It expressed strong love and close friendship. Anticipation and Trusts. Tears and laughter. Discussions and decisions. News and festivities.

Table Top Stories is an assortment of meal series that embraces all of these situations, the design and function that brings people to the place where life meet. Around the table. On the table. At the table. A range adapted to embrace every moment, every taste and every story.

THE ASSIGNMENT:
We at Silver were doing the strategy for this new brand, including naming, branding and packaging design, illustrations and copy. Together with the illustrator Lina Ekstrand we created three different worlds bringing each of the series alive through the illustrations.

This project was awarded with a Red Dot 2015 and with a silver at Pentawards 2014.

THE COMPANY:
This is a company that doesn’t need an introduction. It is an institution in home decor in Sweden and worldwide. With stores in more then 38 countries and a catalog that is printed in 198 million copies.

THE ASSIGNMENT:
Together with a team from McCann New York and McCann Stockholm, I was working with the IKEA catalog. This is the first time in 50 years that an outside agency get the chance to do something new with the catalog. In the end of August this year you recieved a catalog with a brand new look, a catalog with a whole new purpose and function. We took the catalog to a new level, still a printed version, but with something new…

For a better understanding watch the movie we made for the launching of the brand new catalog.

This project was awarded with 2 Silver in Art Director’s Club in America 2013.

ICA is one of the biggest grocery stores in Sweden. Their Private Label stands for almost 50% of the market.

THE ASSIGNMENT:
In 2007 Identity Works did the strategic platform for ICA’s new ecological line and how they should have a better and stronger market position. Up until then the organic food in Sweden was boring and tasteless. Green and brown packaging was thrown together without much thought or care. We felt a need to do something completely different. That´s why I made this strong logo, with a lot of inspiration of Milton Glaser´s I Love New York logo. Letting the design be tasteful, showing the ingredients, and using a white layout for the product design, turned out to be very successful. The sales of organic food and products at ICA increased by 70%.

The design has also won Gold in the Swedish Design Award (Svenska Designpriset) 2008, and Bronze in the Pentawards 2008.

In 2009 it was time for the little sister of ICA, “I love Eco” to be launched and become a huge success of the grocery organisations. It´s a foodrange for children between 4–9 years. The design should slightly mimic the original but be more playful, as if a child has gone off on the package and drawn small fun figures of the berries and made the pancakes into a hot air balloon.

2015 it was time to do a re-design ofICA I love eco, and lucky me got to do the new design as well.

As part of offering Stockholm's best and fastest emergency care, after-care and patient safety, a clarification of identity and a slightly larger palette was required to reach the increasingly dominant digital communication channel of intranet and external web.

Today, Södersjukhuset has an expanded palette of colors and fonts that can be used in printed and digital media. There is a library of illustrations and an identifying pattern that can be used with the image to create an interest in the recipient. The manual is structured according to a system and a pedagogy of several examples with the correct implementation, all in order for it to be easy to do right.

This is a project I was doing together with Acne Digital 2015.

Getting the chance to work with such a creative and passionate person we have in Marie Olsson Nylander was a real challenge and a glory. We have created an identity for Marie's professional role as a stylist and blogger, where we also linked the business system of sales of vintage furnishings and newly created furnishings which Marie designs. The identity needed a tonality that really lifts Marie, is modern but at the same time long-term. The identity is implemented digitally in a website, blog and a digital showroom for interior design for sale. We also did business cards, blocks and price tags.
www.mointerior.com

You can find a lot of her own furnitures at Ballroom Blitzz which identity I also designed.

KICKS is one of the biggest cosmetic chains with 250 stores in Scandinavia.

THE ASSIGNMENT:
In 2010, together with architects from Koncept, me and my colleague from Jensen Pamp McCann did a total make over for all the stores. Before we revitalized their look the design was very cold. So we brought in the warmth and personal feeling to the stores with a luxury feeling of a fancy make up studio.

It was a great success.

Establish and implement an overall design for ICA’s new beverage range and drive sales by offering a complete solution of beverage and food combinations that inspires new tasty foodie experiences. The main challenge was to create credibility for ICA to enter into the non-alcoholic beverage market as well as appealing to the somewhat picky target group of enthusiastic foodies.

THE ASSIGNMENT
The design seeks to inspire to new exciting foodie solutions with suggestive info graphics and organic design. The range introduces new delicious and dynamic food combinations with the aim to strengthen ICA’s presence and expertise in the overall meal experience.

This was a project I was doing at Designkontoret Silver.

Vika is a small family brand from the heart of Sweden. They bake their bread by hand in wood-fired ovens and distrubute them to grocery stores all through Sweden.

THE ASSIGNMENT:
To vitalize the Vika brand, make it more modern and to take a new position; we developed flavored hard rye bread and packaged them in a little box made of wood. Then I vitalized the logo, made the illustrations, created wrappers around the bread and added a personal and exclusive feel by storytelling on how the bread was baked. It was very interesting to work with this family orientated company.

The packaging was rewarded with silver in Pentawards in 2008 and also received a nomination in the Swedish Design Award 2008.